Challenge: Low trial-to-paid conversion rate — users were signing up but not activating.
Solution: Landing page restructure, clearer pricing page, and onboarding flow improvements.
Result: Trial-to-paid rate doubled in just 4 months.
Hero product demo video, above-the-fold CTA, interactive product tours or embedded demos, and benefit-first messaging that reduces cognitive load.
Pricing table with feature comparison and trial CTA, streamlined signup flows, and onboarding sequences designed to hit the "aha moment" faster.
Robust event tracking with Mixpanel, Amplitude, or GA4. Resource center with docs, API references, and tutorials that reduce churn and support activation.
Frontend: Next.js, React, or Gatsby. Headless CMS (Contentful, Sanity) for docs. Auth integrations (Auth0, Firebase, custom OAuth). Built for performance at scale.